Problem a: the outstanding
An effective cover letter should highlight, applicant can do, where is the advantage, which shall be clear at a glance what position. Many candidates very competitive, but not to write a resume to highlight the importance. If a resume looks for any unit, any position, it gives the impression of job seekers to determine whether he is working goal. A human resources manager told me that if there is a candidate to both a completely different interested in the position, so he must have two jobs is he who does not rise. So, if you want to apply for many job, be sure to prepare a few copies of different resume.
Problem two: lack of marketing strategy
There are few candidates to apply for a job as a marketing the activities. With the market marketing idea, will use all sorts of sales tool, get the decision maker's trust. Your cover letter is actually a book market sales, the purpose is to put you to the next round of the interview. Put your work experience ideas into sales tool, means that you write a resume first consider the purchase of the readers' needs. The application letter on every word to show that you can meet their needs: help them solve problems, save time and money and increase profits or improve customer relationships.
Problem three: no performance statement
Can say every 100 resumes, there are 90 the lack of work performance of the statement. The achievements of the past is the future performance for judging your employer basis. Performance can stimulate the employer can't wait rob in competitors before give you a call. In order to achieve maximum effect, performance must be quantified as money, percentage or digital, quantitative performance than empty account of performance is more reliable, the specific and objective. Take time to ponder the performance of your statement, as salary negotiations can be added farmar.
Problem four: not resume format
Usually write resume has three formats: time type, functional and mixed.
According to the time sequence resume the most simple, when you work in the same industry the same job, or your recent work experience shows the your grades, the time type resume more appropriate. But time type can be a good resume performance you plasticity. If you want to get a industry, had better take functional. Can show you the toughness and the ability to adjust the work experience put on your resume start, to readers of the deep first impression. However, functional resume once the design is bad, can let a person feel you mean nothing to hide. The way of solving this problem is to use the hybrid, which is the time type and functional comprehensive to wrote together, this is the most difficult to write, but also the most can transmit your brand information.