ANNA KING Address: 15 Sample Rd Melbourne VIC 3000
Mobile: (123) 4561-2378
Work phone: (123) 4561-2378
Senior Marketing Manager
Nine years in sales and marketing with a broad range of experience from ground-floor sales and merchandising to marketing management with an international producer and exporter of fine food and wine.
－Managed a marketing team of 18 people, telemarketing teams of 75 people and was responsible for a $15 million dollar advertising budget. Responsible for the client/agency liaison between mainstream, below-the-line and data management agencies. Responsible for the overall profitability of five brands, four of which are market leaders in both share and volume.
－Launched two brands onto the national market with each brand gaining a market share of 15 per cent and 22 per cent respectively within two years.
－Prepared quarterly and annual budget reports. Presented and reviewed the forecasts to senior management and represented the Australian management team at the International MIA Conference held in Chicago last December.
－Co-ordinated focus groups (24 per year) and managed a team of 75 in-store market researchers to conduct field demonstrations. Presented research findings to management teams, which used the information as the basis for their product development plans, resulting in the extension of a brand that brought in sales of $2.1 million in the 97-98 financial year.
－Ground floor experience in sales and merchandising with international fast-moving packaged goods company. Territory Manager for North Western region covering 78 stores, 12 product lines and approximately 28 sales promotional events per year.
Date: 1996-present time
Company: The Wine and Food Emporium
Title: Marketing Manager (Melbourne)
Duties: Responsible for a team of 18 people with an advertising budget of $15 million spread over 5 product lines. Chief liaison between client and agency and responsible for branding and product awareness. Increased turnover to $80 million dollars in the last financial year, a 15 per cent increase and was awarded the MIA’s 1998 Best New Product. Generated over $200,000 of free trade-journal publicity in the last year.
Company: Di Pastio Pasta Products (Sydney)
Title: Marketing Research Manager
Duties: Responsible for the management, co-ordination, recruitment and placement of 75 in-store demonstrators including an in-bound and out-bound telemarketing survey conducted in conjunction with the sampling demonstrations. Presented research findings to CEO level and was instrumental in the development of a new brand extension which resulted in a profit of $2.1 million for the company.
University of Queensland, Bachelor of Business (Marketing), 1996
Seacliff TAFE, Associate Diploma in Marketing, 1986
Available on request.